Phone trade-in offers a practical solution for Canadians looking to upgrade their mobile device while recouping part of their initial investment. With rapid technological advances and the high cost of new models, understanding the various trade-in programs available in Canada is essential to maximize the resale value of your old phone.
Canadian carriers such as Bell, Rogers and TELUS, as well as manufacturers like Apple and Samsung, offer a range of solutions to ease the transition to a new device.
In addition, specialized resellers like us at SecondCell provide a more flexible and personalized approach, often with fairer assessments and better trade-in values, even for slightly damaged phones.
Each program comes with its own advantages and conditions, making it crucial to compare them to get the best possible offer for your needs.
Understanding phone trade-in programs in Canada
What a trade-in program is and how it works
A trade-in program allows consumers to hand in their old phone in exchange for credit toward the purchase of a new device. The standard process typically involves four main steps: online evaluation of your device, shipping or in-store drop-off, inspection by the company, and finally, credit issuance.
Trade-in programs offer several key advantages. The process is simple and avoids the complex negotiations associated with private sales. Transactions are secure and handled by established companies, reducing the risk of fraud. The credit is often applied immediately at purchase, streamlining the upgrade to a new phone.
However, these programs also have drawbacks. The offered trade-in value may be lower than what could be earned through a private sale. Eligibility requirements can be strict, excluding certain models or damaged devices.
Types of programs available in Canada
The Canadian market features several types of trade-in programs. Manufacturers such as Apple and Samsung offer their own systems, often integrated into their physical and online stores. These programs usually accept a wide range of models, including those from competing brands.
Telecom carriers are the second major category. Bell, Rogers, TELUS and Videotron offer trade-in programs specifically designed for their customers, often tied to the purchase of a new plan or the renewal of an existing one.
Lastly, as specialized retailers, we at SecondCell offer a more flexible and human alternative to traditional trade-in programs. We accept a wide range of brands and models, and we assess each device fairly and individually to offer the best possible trade-in value in Canada.
Comparison of the best Canadian trade-in programs
Programs from major Canadian carriers
Bell Mobility offers a comprehensive trade-in program that accepts most recent smartphones. The process can be done online or in-store, with evaluations based on the model, age and condition of the device. Trade-in values typically range from $50 to $600 CAD depending on the model.
Rogers has a similar program with special perks for existing customers. Their program accepts iPhone, Samsung Galaxy and Google Pixel devices, with occasional bonuses during special promotions. In-store evaluations often yield more accurate estimates.
TELUS focuses primarily on iPhones and high-end Samsung devices. Their program offers competitive trade-in values, particularly for recent models in excellent condition. TELUS customers may also receive additional bonuses when renewing their plan.
Videotron, active primarily in Quebec, provides compelling regional offers. Their trade-in program integrates well with their plans and services, often offering favorable terms for Quebec residents.
Programs from manufacturers
Apple Trade In is one of the most popular options in Canada. The program accepts iPhone 6 and newer models, with trade-in values ranging from $100 to $700 CAD depending on the model and condition. Apple also accepts phones from other brands, though typically at lower values.
Samsung Canada offers a multi-brand program accepting not only Galaxy S, Note and A devices, but also iPhones and other competing brands. Trade-in values usually range from $150 to $450 CAD. Samsung often runs promotions that temporarily boost these values.
The Google Pixel program is more limited in Canada but offers competitive terms for Android users. Integration with the Google ecosystem makes data transfer and device setup easier.
Retailers and specialized services
Best Buy Canada runs a multi-brand program with in-store evaluations. Their technical expertise allows for accurate condition assessments, often more favorable than automated online estimates.
At SecondCell, we specialize in refurbishing and trading mobile devices. With our local expertise and honest approach, we offer some of the best trade-in values in Canada, even for phones needing minor repairs. We give devices a second life to reduce electronic waste and create a positive impact for you and the planet.
| Program | Accepted brands | Typical value | Advantages |
|---|---|---|---|
| SecondCell | Multi-brand | Up to $650 CAD depending on model and condition | Fast and personalized evaluation, flexibility with damaged devices, among the highest trade-in values in Canada |
| Apple Trade In | iPhone, Android | $100–700 CAD | Instant credit, simple process |
| Samsung Canada | Multi-brand | $150–450 CAD | Frequent promotions |
| Bell Mobility | Major brands | $50–600 CAD | Plan integration |
| Rogers | iPhone, Samsung, Google | $75–550 CAD | Existing customer bonuses |
| Best Buy Canada | Multi-brand | Varies | In-store evaluation |
Note: the values and terms presented in this table are indicative and may vary depending on timing, phone condition, and the specific policies of each program. We recommend visiting official websites for the most up-to-date information.
How to maximize the value of your old phone
Factors that influence trade-in value
Your phone’s physical condition is the most critical factor in the evaluation. A scratch-free screen, clean casing, and fully functional features will maximize trade-in value. Devices with minor cosmetic damage can still receive a fair value, but functional issues significantly lower the estimate.
Age and model also greatly impact value. Phones less than two years old typically retain better trade-in value, while devices older than three years tend to drop in value quickly. iPhones generally maintain their value longer than most Android phones.
Storage capacity directly affects the estimate. Models with larger storage (256 GB, 512 GB) receive proportionally higher trade-in values. Having original accessories, including charger, headphones and box, can increase the value by 10 to 20%.
Preparing your device to maximize its value
Thoroughly cleaning your phone can significantly boost its evaluation. Use suitable cleaning products for the screen and casing, avoiding liquids that might damage internal components. Minor repairs like replacing a cracked screen protector may be worthwhile if they improve appearance.
Backing up and securely erasing your data is a crucial step. Perform a full backup of your important data before factory resetting your phone. Deactivate all associated accounts (iCloud, Google, Samsung) to prevent issues during the trade-in process.
Gather all original accessories and documentation. The original box, charger, headphones and manuals can increase trade-in value. If any items are missing, mention it during the evaluation to avoid surprises.
Alternatives to trade-in
Selling privately via Kijiji or Facebook Marketplace can sometimes yield a higher value compared to trade-in programs. However, this option requires more effort in creating listings, negotiating, and meeting buyers. Risks include fraud attempts and safety concerns during transactions.
Specialized resale platforms offer a good balance between simplicity and value. These services handle the sale for you in exchange for a commission, reducing hassle while maintaining higher resale value than traditional trade-in options.
For environmentally conscious consumers, buying a refurbished phone is a responsible alternative. At SecondCell, we offer a simple and sustainable option: locally refurbished phones tested and guaranteed for 12 months. We believe it’s possible to save money without compromising on quality or the environment.
This approach extends device life while reducing the mobile industry’s environmental footprint.
Step-by-step guide to trading in your phone
Step 1 - Evaluation and value estimate
First, fill out the online form to sell your old phone and receive a base estimate. Be honest about your device’s condition, an overly optimistic assessment can lead to disappointment during final inspection.
Compare offers from different programs. Trade-in values can vary significantly between carriers and manufacturers. Look for temporary promotions that may significantly increase the offered value.
Check each program’s specific terms. Some require the purchase of a new device, while others offer credits that can be used later. Credit expiration periods also vary by program.
Step 2 - Online vs in-store trade-in process
Online trade-in offers the convenience of starting the process from home. Most programs provide a prepaid shipping label and detailed packaging instructions. Use the original packaging if available, or sturdy packaging with adequate protection.
In-store trade-in allows for immediate evaluation and removes the risks associated with shipping. This option also facilitates negotiation if the evaluation differs from the online estimate. Representatives can explain the criteria and suggest small improvements.
Trade-in tracking varies by program. Most provide a tracking number and email notifications at key steps. Typical turnaround times range from 5 to 15 business days for online trades.
Step 3 - Finalization and using the credit
Once the final evaluation is complete, you’ll receive confirmation of the approved credit. If the value differs from the initial estimate, you generally have the option to reject the offer and get your device back. Review all details carefully before accepting.
Credits can come in various forms depending on the program. Some offer in-store credit, others provide gift cards or direct discounts on a new purchase. Validity typically ranges from 90 days to one year.
Plan your credit usage around current promotions. Combining trade-in credit with special offers can help you get the most value for your new device.
Special considerations for Canadian consumers
Legal aspects and consumer protection
Consumer rights vary slightly by province, but all trade-in programs must comply with federal privacy laws. The Personal Information Protection and Electronic Documents Act (PIPEDA) requires companies to safeguard your personal data during the trade-in process.
Keep all documentation related to your trade-in, including email confirmations and receipts. These serve as proof in case of disputes over trade-in value or program terms. In Quebec, the Consumer Protection Act provides additional specific protections.
Warranties on trade-in credits vary by program. Some carriers guarantee the estimated value if the device matches the description, while others reserve the right to adjust it after inspection.
Environmental impact and responsibility
Phone trade-ins significantly help reduce electronic waste in Canada. According to Environment and Climate Change Canada, refurbishing and reusing electronics can reduce the carbon footprint by 70% compared to manufacturing new devices.
Certified trade-in programs follow strict protocols for responsible recycling of non-refurbishable devices. These processes ensure safe recovery of precious metals and proper disposal of hazardous substances.
At SecondCell, we are part of the solution. Every device we refurbish goes through over 40 quality control checks before being resold. With our 12-month warranty and commitment to the circular economy, we prove that it’s possible to combine technological performance, fair pricing, and environmental responsibility.
Frequently asked questions
Which devices are eligible for trade-in programs in Canada?
Most Canadian trade-in programs accept iPhone 6 and newer, Samsung Galaxy S, Note and A series less than 4 years old, and recent Google Pixel devices. Phones generally must power on, have a working screen, and show no major damage. Some programs accept slightly damaged phones at a reduced trade-in value.
What if my phone won’t turn on?
Phones that won’t power on may still have residual value depending on the issue. If it’s due to a dead battery in a recent model, some programs may still offer reduced trade-in value. Contact the program’s customer service for an evaluation specific to your case.
Can I trade in a device that’s still being financed?
It’s generally possible to trade in a device that’s still under financing, but the credit will be applied to the remaining balance. You must continue payments until the financing is fully paid off. Check with your carrier for specific terms and any applicable fees.
How long does the trade-in process take?
In-store trade-ins are usually completed immediately, while online trade-ins take between 7 and 15 business days. This includes shipping, evaluation, and credit issuance. Delays may occur during peak seasons or new device launches.
What if I’m not satisfied with the final evaluation?
If the final evaluation differs significantly from the initial estimate, you usually have 5 to 10 days to reject the offer and get your phone back. The company must return the device in the condition it was received, typically at the sender’s expense.
